Digital Product Strategy

Digital Product Strategy lays out the foundations of your digital solution. It sets it up for success, and makes it manageable and future-proof. By aligning business goals and user needs, we create true value right from the start, and maximize the impact and return of your digital solution. For you and your users.

What can we do for you?

product vision & value proposition design

In order to build a sustainable product that creates value over a longer period of time, you need to have a clear product vision. This vision will inform your future decisions. The exact value to be created is outlined in the value proposition.

collect user insights

If you want to build a product that aligns to the needs of your (potential) users, you need to first empathize with them and collect all insights you can gather. This can be through qualitative data (user interviews, observations, ...) or quantitative data analysis.

market research & competitor benchmarking

For your product to reach product-market fit, you need to gain a good understanding of your market, the industry and consumer trends, and all other factors that might impact your product's success.

roadmapping

Growing your product requires a clear view on what your business and your users need at what time. As well as what is (or will be) feasible from a technical and budget point of view. A solid roadmapping process will give you control over your product's evolution and align all stakeholders.

product growth acceleration

Distributing your product to the right audiences and converting potential interested parties into loyal users is an important part of creating any successful product.

Our co-creation workshops

DIGITAL PRODUCT STRATEGY WORKSHOP

includes:

determine project goals / mapping opportunities and challenges / defining the target groups and their needs / listing the concrete questions to which our digital solution will have to offer an answer / first solution ideation / crafting a broadly supported product vision

Together with all stakeholders, we translate the objectives of your organisation into a concrete vision of the best possible digital solution. This vision serves as the foundation for all subsequent steps.

DIGITAL BLUEPRINT
WORKSHOP

includes:

refinement of the Digital Product Strategy / workshop outcomes / UX ideation & idea prioritization / definition of the information architecture / outlining the main user flows

We take the results of the ‘Digital Product Strategy’ workshop and build on them to create a well-defined concept for your future digital solution. One of our UX experts joins the workshop to create the first basic wireframes.

ROADMAPPING
WORKSHOP

includes:

definition of roadmap goals / outlining the roadmapping process / determining the format and the information / creation of the first version of the roadmap based on the objectives and ideas from the Digital Strategy and Digital Blueprint workshops

Together with all stakeholders, we determine the optimal approach to letting your digital product evolve step by step, through a clear roadmapping process tailored to your needs.

Our proven co-creation approach

Our co-creation workshops are based upon the proven principles of Design Thinking that guarantee big steps forward in a minimum amount of time.

Previous Digital Product Strategy projects

Bolero is the online trading platform of KBC Securities, one of Belgium’s leading equity and debt specialists. In 2012, Bolero faced the challenge of updating its outdated web application as well as developing, from scratch, mobile applications. Bolero teamed with icapps to tackle the latter challenge.

Frequently asked Digital Product Strategy questions

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