Custom software is a vague term when you use it without context. So when we, at icapps, talk about custom software, what exactly do we want to say? That’s a question we asked our Account manager, Ben Swaelen, who talks about – and sells – our custom software projects on a daily basis, and our back-end developer, Maarten Anckaert, who’s building them for our customers. In this blog post, we’ll explain what custom software is, what the benefits are, and how we can help you with it. We’ll also zoom in on possible pitfalls and when it’s (not) a good idea to go for a tailor-made solution.